Wirral Fairtrade Campaign
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A Fair World?

Fairtrade foundation logoWe live in a world where the majority of people live in poverty, whilst the rest of us live in a society of greed and waste.

Millions of communities in developing countries suffer exploitation at the hands of companies who control international trade markets.

Unpredictable and unstable markets mean large companies can manipulate contracts with local producers in a way that protects their interests and maintains profit levels.

The effects felt by these trade-dependent communities include the threat of losing land, jobs and homes.

International Trade is one of many factors contributing to world poverty. Others include, the effects of war, famine, disease, corruption and debt.

The development of Fairtrade has led to moves towards re balancing world poverty by offering farmers a better deal.
We continue to promote Fairtrade in a variety of ways and are working with the council to help develop its commitment in a practical way. We also work closely with the Council to ensure that their status as a Fairtrade Borough is maintained.

Working alongside the borough campaign is the Fairtrade in Schools Project. Over the years we have reached out to many schools across Wirral offering advice and resource information, talks to staff, school councils, assemblies and class activities.

Wirral Loves Fairtrade 2012

The Wirral Loves Fairtrade campaign reached its climax on Saturday 24 March 2012 at the Fairtrade Market held at Heswall Hall. This was organised by Churches Together in Heswall and was a huge success.

The person chosen to be Wirral Fairtrade AmbassadorWirral's Fairtrade Ambassador was Katherine McAloon, who will be visiting Ghana in November to see Fairtrade in action. She will provide regular updates on her experiences.

Photo shows Wirral's Fairtrade Ambassador Katherine McAloon, with Deputy Mayor Gerry Ellis.

Our Champions are
Business: Wirral Junior Chefs' Academy from Heswall; Café: Caffe Cream in New Brighton; Retailer: Honest to Goodness in Hoylake; Voluntary Group: Churches Together in Heswall; Church: Highfield United Reformed Church, Rock Ferry; Individual: Margaret Smith; Secondary School: Upton Hall; Primary School: Woodlands, Birkenhead.

Each winner received an inscribed plaque and a hamper of Fairtrade goods.

WEN were active in the administration of the campaign and on the judging committee which chose the winners.

Wirral Fairtrade sticker

Car/window sticker is available from our offices, Co-operative stores and libraries across Wirral.

What can I do?

Ask for Fairtrade whenever you buy from shops or cafes, or if you go to school or church events, brownies, mums and tots, coffee mornings, charity events etc.
If you have tea or coffee at work get Fairtrade. Do they serve Fairtrade in the staff canteen?


Traidcraft is committed to fighting poverty through trade and offers ethically sourced goods, including Fairtrade, on its website www.traidcraft.co.uk.

Fairtrade outlets in Wirral

Download the Wirral Fairtrade Directory March 2012 to find your nearest shop or cafe which sells Fairtrade.

The Fairtrade Foundation

www.Fairtrade.org.uk For all Fairtrade Information - products available, farmers stories, resources for schools, Fairtrade Towns, information for running coffee mornings etc

Fairtrade in Wirral Schools


Britain's Fairtrade Shopping Boom

companyDid you know that Britons eat half a million Fairtrade bananas every day? Or that more than three million cups of Fairtrade tea, coffee and hot chocolate are drunk daily in the UK?

It's a fact that Britain is the biggest supporter of Fairtrade goods in the world and the number of shoppers keen to back the scheme is continuing to grow.

Around 140 million was spent on goods bearing the Fairtrade logo last year and sales increased by more than 50 per cent, according to official figures from the Fairtrade Foundation.

More than 800 products now carry the logo of the scheme, which promises farmers in developing countries are paid a fair price for their goods.

Coffee is the best-selling Fairtrade product in the UK, with many high street cafes including Starbucks, Costa Coffee and Pret A Manger offering drinks made with Fairtrade beans.

The number of shops and restaurants selling Fairtrade goods has more than trebled since 2003 and shoppers can now buy bananas & other fruits, vegetables, chocolate, tea, coffee, flowers, wines, beer & spirits, beauty products, cotton goods, biscuits, honey, yogurt and even footballs and trainers.

Harriet Lamb, executive director of the Fairtrade Foundation, said figures showed that shoppers genuinely cared about the origins of their goods and wanted to make sure farmers benefited from their purchases.

Fairtrade Vending Machines in schools

vending machine
Vending Machine Ban Helps Third World and Fairtrade:
An unforeseen outcome from the government's ban on unhealthy vending machines in schools could be a windfall for third world producers, according to a vending machine specialist.

Many schools depend on the income generated by the sale of crisps and chocolates from the machines that will be banned following Ruth Kelly's announcement.

Since healthy option machines rarely generate the same income, schools are looking at other options, such as hot drinks to make up the shortfall. Appropriately for 2005, many of those machines are now stocking products that are endorsed by the Fairtrade Foundation.

Mike Steel, from Fairtrade Vending in Kent, said that recent weeks have seen an appreciable rise in the number of schools asking about the Fairtrade option "Vending machines that stock only Fairtrade products are very attractive to young people, particularly since the publicity over Live8 and the G8 summit. Drinks can also replace chocolate and crisps in terms of income generation." His local education area of Medway has already asked him to put together a presentation for 20 of their senior schools. "The government ban on unhealthy vending machines in schools could result in thousands of pounds worth of additional sales for third world producers", Mr Steel said. "It's good to think that children in some of the most poverty stricken areas of the world will benefit from something that also encourages better health amongst our own youngsters".